Privacy Policy

Privacy Policy

This privacy policy (the “Privacy Policy”) applies to this website (the “Website”) and the services provided by Mad Media Inc. (“Mad Media Inc.”, “we”, “our” or “us”). Mad Media Inc.’s services involve the programming, tracking, recording, managing and publishing of advertisements on its customers’ websites. The purpose of this Privacy Policy is to describe how Mad Media Inc. may treat and use information Mad Media Inc. may collect when you use the Website or Mad Media Inc.’s services, as well as the choices you have concerning the collection and disclosure of this information. Please note that this Privacy Policy applies only to information collected on the Mad Media Inc. Website, it does not apply to any other information collected or obtained through other means or information collected by one of Mad Media Inc.’s customers on that customer’s own website, and/or online properties.

PERSONAL INFORMATION

When this Privacy Policy uses the term “personally identifiable information”, “personal information,” we mean information that identifies a particular individual, such as contact information (including full name, street address or email address); demographic information (such as age or gender); unique identifiers (such as your user ID or password); and financial information (such as your credit card number). Mad Media Inc. does not collect any personally identifiable information. Mad Media Inc. will never sell, rent, or share your personal information, including your email to any third parties for marketing purposes.

WEBSITE USAGE INFORMATION

Whenever you visit the Website, Mad Media Inc. may use cookies to receive and store certain types of internet usage information, such as your IP address and/or click-stream data, as well as information on how the Website is used, visit history, including section visits, operating system and browser type information. Mad Media Inc. will not collect data relating to sensitive data categories, such as past or current activity of browsers on gambling, adult, government agency, or child-oriented sites, personal health, race, religion, ethnicity, criminal record, political opinions or beliefs, union membership, sexual orientation or behavior. This information does not contain personally identifiable information, and will only be used to determine how the Website is being used and help us create a better, faster, more efficient website and provide you with better content.

COOKIES, FLASH COOKIES, SERVER LOGS AND WEB BEACONS

Cookies are bits of data stored on your hard drive that contain no personal information but which help enhance your web-browsing experience. Not all web browsers accept cookies, and those that do usually provide a preference or setting that allows you to refuse and remove most types of browser cookies. If your browser does not accept cookies, you may still enjoy Mad Media Inc.’s Website. You may opt-out of Mad Media Inc.’s data collection activities by turning off the cookies on your browser. If you change computers or browsers, or use multiple computers or browsers or delete your cookies, you will need to repeat this opt out process for each computer and each browser. Some servicers may use Flash cookies, or local shared objects, to store preferences or personalize content. Similarly, some services use web beacons, which are electronic images that deliver cookies, count visits, determine if emails have been opened or evaluate usage. Server logs similarly capture non-personally identifying data, such as the time and date of the visit to the Website, the browser and the operating system being used and more. Mad Media Inc. does not use Flash cookies, web beacons or server logs to gather data on its Website.

USE OF COLLECTED INFORMATION

Any information collected via the Website is owned by Mad Media Inc. and we may use it for our own purposes, including marketing. Such information may also be used to contact you about the Website; provide you with services or information you have requested or ordered; monitor or improve the use of the Website; customize the advertising and content you see; and monitor compliance with our terms and conditions of use of the Website. Notwithstanding the terms of this Privacy Policy, Mad Media Inc. currently does not collect any personally identifiable information or store IP addresses on its Website. Further, to the extent Mad Media Inc. does collect any information via the Website, Mad Media Inc. does not share any such information with any other website or entity.

THIRD PARTY AND CUSTOMER SITES

You should be aware that when you are on the Website you could be directed to other websites beyond our control, including, but not limited to the websites of Mad Media Inc.’s customers, advertisers or market partners. Even if such websites reflect the services of Mad Media Inc., or have the look and feel of the Mad Media Inc. Website, any interaction on such website will be with the owner of that website, and that party’s privacy policy will govern any information gathered. These other websites may independently collect data, use cookies or solicit personal information and may or may not have their own published privacy policies. If you visit a website that is linked to the Website, you should consult that website’s privacy policy before providing any personal information. All websites utilizing Mad Media Inc.’s services are required to have such a privacy policy.

PROPRIETARY / THIRD PARTY TECHNOLOGY

In addition to the foregoing concerning customer websites, Mad Media Inc. may collect, or work with third party technologies that collect, non-personally identifiable information about visitors to Mad Media Inc.’s customer websites includes, for example: IP address, browser type, browser history, ISP, browser language, referring website addresses, date and time of visits, search keywords, page view history, activities and actions on the customer website, user location (city, country, zip code), date and time stamp, types of advertisements viewed and click data, and visitor’s device information, including make, model, operating system, and data connection type. Mad Media Inc. uses the Collected Information to better target advertising and advertising campaigns to visitors of Mad Media Inc.’s customer websites. The information may also be used to operate and improve the Mad Media Inc.’s services; to customize the advertising and content you see on the customer website; to report on or forecast advertisement or advertisement campaign performance including preparing visitor activity summaries; and to determine non-personally identifiable user responses to advertisements and advertisement campaigns. Mad Media Inc. may supplement the Collected Information with non-personally identifiable information provided by third parties to enhance these uses. Mad Media Inc. may share the Collected Information with its partners to help them deliver targeted advertisements and advertising campaigns to visitors to customer websites and with those who help Mad Media Inc. provide its services. Mad Media Inc. may also share the Collected Information as necessary to comply with laws or regulatory requirements and/or to respond to lawful requests and legal process, to protect the rights and property of Mad Media Inc., its affiliates, agents and customers or in the case of an emergency to protect the safety of our employees, agents, customers or any person. RETENTION OF COLLECTED DATA Mad Media Inc. retains information collected for as long as needed to provide Mad Media Inc.’s services, and as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

ACCEPTANCE AND CHANGES TO PRIVACY POLICY

By using the Website, you signify your agreement to the terms of this Privacy Policy. We reserve the right, at our discretion, to change, modify, add, or remove portions of this policy at any time. Please bookmark this page and check it periodically.